What happens after launch

Every builder gets you live. Your site keeps getting checked after that.

Launching a website is the easy part, and it is where most tools stop. The hard part is the months afterwards, when a site quietly goes stale and stops bringing anyone in.

After you publish

Three things that keep happening without you doing them.

  • Every page listed for search engines

    Publishing rewrites your sitemap, the file search engines read to see what your site has on it, so a new page never gets left off it.

  • And written for AI search

    Your site publishes a plain file of facts about your business that ChatGPT and other AI tools can read. Most sites do not have one yet.

  • Someone is watching it stays up

    We check your live site responds and that its security certificate has not expired. If something breaks, it reaches us, not just your customers.

The part that compounds

It gets better at your trade, specifically.

SiteRoot watches how owners in each industry actually build and edit their sites, then works out what keeps being true. Which services a mortgage broker always lists. What a clinic puts on its first page. The wording tradies keep rewriting ours into.

Those patterns feed back into the next build for a business like yours. So the site a plumber gets today is shaped by what worked for plumbers before them, and the one they get next year will be better again.

What it never learns

Your words, your photos, your logo, your colours, your customers or your name. None of that is stored or shared. The system keeps anonymised patterns only, and a pattern is only used once enough separate businesses show it, so nothing can be traced back to any one site.

Where this is up to

We are in pilot, so this is the newest part of SiteRoot and it will get sharper as more businesses come through. The sitemap, the AI-search facts file and the uptime checks all run today. The suggestions get better the longer your site is live.

Launch in minutes. Change it any time.

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